Roger Montti writes in Search Engine Journal that the image parameters are clearly not the problem. Why does Google select a thumbnail image for SERP results in some cases and does not in others? This remains a mystery. Those that don’t have previews lose a significant amount of click-through rates.
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How to Make the Site Appear with a ThumbnailĪs we can see in the examples, not all sites are displayed with a thumbnail image on the Google search page. Google Suggest thumbnails are still an experiment. Recommendations without sketches fade significantly against their background. The thumbnails that appear in the SERP are cropped versions of images that Google selects based on the user’s request.īy typing a search into the search bar, the user can now also see various sentences with Google thumbnails. Not all results are displayed with a preview. So far, the search engine is only experimenting with sketches. Some SERP results now show the user the page title, URL, short description, and Google thumbnail. Please note that thumbnail images for Google News in this format can be rectangular, square, and sometimes two images. If the topic is popular, the search engine gives out the top news materials on it and puts it in a separate block. They almost always have small previews, which definitely attracts attention. People Also Search RecommendationsĪt the bottom of the search page, Google suggests looking at results that might be of interest to a user with a similar request. The feed shows the user news and other content of interest to them and mostly recommendations accompany the thumbnail images.
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This is a personalized recommendation feed available in the Google search app on Android devices and on the web version of in all other mobile browsers. If the topic of the search is related to a visual, the SERP results will definitely contain a block with a search for similar images in Google. Since this is a kind of online storefront, all products are shown with corresponding images.Īll videos are displayed with a small preview. This format is great for this page as it immediately provides more information about the event. Small square thumbnail images in Google news have long been the norm. Google uses small thumbnail images on a few occasions. This means that the visualization of search results can directly affect the growth of organic traffic. Marketers know that images are eye-catching and can drive clicks. It is a copy of a picture on the site reduced to a small size. What are Image Thumbnails and Why are They NeededĪ thumbnail image is a preview. It was just a matter of time before Google started testing results with thumbnail images on the desktop version. Representatives of the search engine confirmed it: The trend towards SERP rendering was clear. However, Google returned more thumbnail sites when keywords related to the product were included in the search now.
In 2019, 67-70% of search results with image thumbnails were already on the first page of mobile search results. Interestingly, there were more thumbnails if the location was taken into account in the search. Two years ago, Rank Ranger wrote that Google has become much more likely to show thumbnail sites in mobile search results. Usually, I test it on opengraph.xyz, as it might take some time until your changes are visible on Twitter, LinkedIn, or other social platforms.Google SERP Image Thumbnails: What It Is and Why It Matters for Your Website
When you pass your website to some validators, you can check whether everything is working correctly. So, to add such a big thumbnail image as we saw at the beginning of the post, you would also need to add the meta tag twitter:card and set its content to summary_large_image.
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